THREE GENERATIONS IN THE MAKING
LEO Foodstuff began in 1960, when LEO Teng Foon made and sold hand-skewered satay from his tiny hawker stall in West Singapore. Soon, he became affectionately known as The Satay Man.
In time, LEO Teng Foon passed down the trade and the family heirloom recipe to his son, LEO Sin Soon. With his entrepreneurial skills, LEO Sin Soon took over the mettle as The Satay Man, and quickly grew the business. Not only did LEO Sin Soon open many more stalls, he also started supplying the now famous LEO Satay to hawker stalls all across the tiny island nation.
In 1990, LEO Sin Soon’s son, Raymond LEO, took over the reins (and the moniker The Satay Man) and ushered in a new era of automation. This enabled production by scale, while ensuring that the quality of food and consistency in taste is not compromised. Today, LEO Foodstuff's clientele list extends to major supermarkets, prestigious restaurants, large-scale caterers and ﬁve-star hotels in and beyond Singapore.
Long reputed to be the best satay in Singapore, LEO Foodstuff has grown to be one of, if not, Singapore’s biggest manufacturer, distributor and exporter of satay products.
OUR BRAND PROMISE
LEO Foodstuff is made from heirloom recipes, passed down from three generations of the LEO family. Preserving a reputation that is as strong as a family name, LEO Satay holds a standard in choice meats, select cuts and fine spices. Keeping up with the times, LEO Foodstuff ensures the authentic taste of Singaporean satay, setting the bar for this cuisine genre. LEO Foodstuff remains dedicated to the cause of providing citizens of the world with delicious Singapore satay, made with a lot of heart.